Portfolio
Grey Goose
A Grey Goose campaign repositioned for a non-traditional demographic, connecting luxury vodka to an unexpected audience through a full-page magazine ad and social media elements.
KLICK
An AR guerrilla campaign for an all-in-one streaming platform, built around an alien takeover narrative that invades physical and digital spaces to pull audiences into the world of Klick.
Project Yellowlight
A PSA campaign for the Project Yellow Light scholarship competition, reframing distracted driving as something that reaches everyone, not just the person behind the wheel.
About Me
Art Direction
Philadelphia, PA
I have an associate's degree in fine arts, so I spent two years making things no one asked for before deciding to make things people need. Now I do both.
If there's a project that lives where arts and advertising meet, I'll find it.Â
My long term goal is to design a new world.